Position Overview:
We are in search of a creative and seasoned product marketer to spearhead our marketing endeavors across three key GTM (Go-To-Market) strategies: Data Privacy, Data Security, and Data Governance. As the driving force behind our content strategy, you will be instrumental in crafting and executing integrated marketing campaigns tailored to distinct market segments, driving customer acquisition, and nurturing client relationships.
Responsibilities:
1. Develop strategic content marketing initiatives to effectively engage target audiences and optimize campaign effectiveness.
2. Exhibit excellent communication abilities to articulate campaign goals, expectations, and outcomes clearly both internally and externally.
3. Utilize proficient project management skills to oversee end-to-end campaign execution across various teams, ensuring seamless coordination, monitoring, and evaluation of success.
4. Craft compelling marketing copy for advertisements, email campaigns, social media, websites, and other promotional materials, showcasing a mastery of written communication.
5. Recruit, train, and lead a high-performing team, fostering a collaborative and innovative environment to ensure successful campaign implementation.
6. Ensure campaign alignment with organizational standards and brand guidelines, maintaining uniformity and credibility across all marketing endeavors.
Qualifications:
1. Bachelor’s degree in Communication, Engineering, Digital Marketing, or a related field.
2. 3-5 years of demonstrated experience in a similar capacity.
3. Strong analytical skills with a strategic mindset.
4. Exceptional project management abilities, ensuring timely and within-scope delivery of campaigns.
5. Outstanding communication and writing prowess.
6. Expertise in digital marketing tactics, including SEO, SEM, email marketing, and social media.